Privacy Policy

A.K Financial Services Privacy Policy and Data Protection

At A.K Financial Services, we respect your privacy and understand the importance of protecting your personal and financial information. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, submit a loan enquiry, or request assistance with a loan application through our Direct Selling Agent services.

A. About A.K Financial Services

A.K Financial Services provides loan assistance and customer support for people exploring financial products such as used car loans, new car loans, personal loans, business loans, home loans, and loans against property.

Depending on the arrangement, we may work as a Direct Selling Agent, referral partner, or intermediary for banks and Non Banking Financial Companies, also known as NBFCs. Our role may include receiving customer enquiries, explaining general loan requirements, collecting application information with consent, and helping customers connect with the relevant lending institution.

A.K Financial Services is not necessarily the lender for the products discussed on this website. The relevant bank or NBFC independently evaluates applications and decides loan eligibility, approval, interest rates, loan amounts, and other terms.

This policy applies to information collected through our website, enquiry forms, telephone calls, email, WhatsApp, and other communication channels used for our services.

B. Personal and Financial Information

Personal information means information that identifies you or can reasonably be linked to you. Depending on the service you request, this may include:

• Your name, phone number, email address, and residential address.
• Your preferred loan type, loan requirement, and contact preferences.
• Your employment details, occupation, business details, and income information.
• Financial details relevant to your loan enquiry or application.
• Property or vehicle information when required for the relevant loan product.
• Identity, address, income, bank, or other supporting documents when required for an application.
• Communication records, enquiry details, and information you voluntarily provide.
• Website usage information such as browser type, device information, and pages visited.

We collect only the information reasonably required for the purpose explained to you. Sensitive documents and financial details should be submitted only through appropriate and authorised channels.

C. Information We Collect

The information we collect depends on your enquiry and the loan assistance you request. It may include the following:

• Contact details submitted through website forms, telephone calls, email, or messaging services.
• Basic information about your loan requirement and preferred financing option.
• Employment, income, business, property, or vehicle details when relevant to the requested loan.
• Documents and additional information required by the relevant lending institution, where applicable and with appropriate authorisation.
• Records of enquiries, follow up communications, and customer requests.
• Technical information collected through website logs, cookies, or analytics tools, where used.

We may receive additional information directly from you or, where authorised and permitted, from a lending partner or service provider involved in your application.

D. Why We Collect Information and How Consent Works

We collect and use personal information for clear business and service purposes, including:

• Responding to loan enquiries and requests for assistance.
• Understanding your requested loan product and relevant requirements.
• Explaining general eligibility criteria, documentation, and application steps.
• Sharing relevant information with a bank or NBFC when authorised and necessary to support your enquiry or application.
• Communicating with you about application progress or additional information required.
• Maintaining enquiry records and meeting applicable legal, regulatory, contractual, and audit requirements.
• Improving our website, customer support, and service quality.
• Sending promotional communications where permitted and where any required consent has been obtained.

We will explain the purpose of collecting information when required and seek your consent wherever applicable. You should provide accurate information and submit documents only for purposes you understand and authorise.

You may withdraw consent for processing based on consent, subject to applicable law and any lawful requirements to retain or process certain records. Withdrawal may affect our ability to continue assisting with your enquiry or application.

Submitting an enquiry does not guarantee loan approval. Final decisions about eligibility, credit assessment, loan amount, interest rates, and disbursement rest with the relevant lending institution.

E. Sharing Information with Banks and NBFCs

As part of our DSA and loan assistance activities, your information may need to be shared with a relevant bank, NBFC, or authorised lending partner to respond to your enquiry or facilitate an application.

Information may be shared for purposes such as:

• Forwarding your loan enquiry to a relevant lending institution.
• Supporting the loan application and document submission process.
• Helping the lending institution assess the information you have provided.
• Responding to application queries or requests for additional information.
• Meeting applicable legal, regulatory, verification, or record keeping requirements.

We aim to share only information relevant to the stated purpose and only where there is an appropriate legal basis or authorisation. The receiving bank or NBFC may process your information under its own privacy policy, terms, and regulatory obligations.

We do not sell your personal information as a product. We do not authorise the use of your information for unrelated purposes without an appropriate legal basis or consent where required.

F. Credit Checks and Verification

Banks and NBFCs may require identity verification, income verification, credit bureau checks, or other assessments as part of their lending process. These checks are generally governed by the relevant lender's procedures and applicable law.

A.K Financial Services will not represent that a credit check has been completed or that a loan is approved unless the relevant information has been confirmed. Any collection or sharing of information for verification must have an appropriate legal basis and any required authorisation.

G. Third Party Service Providers

We may use third party service providers to operate our website and support our business. Depending on the services actually used, these providers may include:

• Website hosting and technical maintenance providers.
• Email, telephone, and communication service providers.
• Website analytics and performance monitoring services.
• Customer enquiry management and data storage providers.
• Authorised service providers supporting application processing.

Where a service provider processes personal information on our behalf, we will take reasonable steps to ensure that the arrangement includes appropriate safeguards and that information is handled for authorised purposes.

Third party websites and services may have their own privacy policies. We encourage you to review those policies before submitting personal information directly to them.

H. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, assisting with applications, maintaining business records, resolving disputes, and meeting applicable legal or contractual requirements.

Retention periods may differ depending on the type of information, the status of your application, and the requirements of a relevant lending partner or applicable law.

When information is no longer required and no lawful reason exists to retain it, we will take appropriate steps to delete it or remove identifying details, subject to technical limitations and applicable retention obligations.

I. Accuracy of Information

We aim to maintain accurate and up to date records. Please provide correct information when submitting a loan enquiry or application and inform us if your contact details or other relevant information changes.

If you believe that information held by us is incorrect or incomplete, you may contact us to request a correction, subject to verification and applicable legal requirements.

J. Data Security

We recognise the importance of protecting personal and financial information. We aim to use reasonable technical, organisational, and administrative measures appropriate to the information handled and the nature of our business.

Access to information should be limited to authorised persons who need it for legitimate business purposes. However, no website, electronic communication method, or storage system can be guaranteed to be completely secure.

Please avoid sending passwords, one time passwords, PINs, or other authentication secrets to us. If you receive a suspicious request claiming to come from A.K Financial Services, verify it through our official contact details before sharing information.

K. Data Breaches and Security Concerns

If we become aware of a personal data incident affecting information under our responsibility, we will take reasonable steps to investigate, limit further exposure, and address the incident.

Where required by applicable law, we will notify the relevant individuals and authorities within the prescribed manner and timeframe.

If you believe your information has been misused or exposed, please contact us promptly with details of your concern so we can review it.

L. Your Privacy Rights

Subject to applicable law, you may be able to request information about the personal data we hold about you, seek correction or updating of inaccurate details, request deletion where permitted, withdraw consent for consent based processing, or raise a grievance regarding our handling of your information.

To protect your information, we may need to verify your identity before responding to a request. Some records may need to be retained where required by law, a contractual obligation, or a legitimate and lawful business requirement.

To submit a privacy request or ask a question about your information, contact us using the details provided in the Contact Us section below.

M. Cookies and Website Analytics

Our website may use cookies and similar technologies to support basic website functions, remember preferences, improve performance, and understand how visitors use our pages.

Depending on the tools enabled on our website, analytics services may collect information such as browser type, device details, pages viewed, approximate location, and time spent on the website.

You can manage or block cookies through your browser settings. Some website features may not work as intended if certain cookies are disabled. Where required, we will provide appropriate notice or consent choices for non essential cookies and similar technologies.

N. Marketing and Customer Communication

We may contact you to respond to a loan enquiry, request information needed for your application, or provide updates related to the service you requested.

Promotional messages about loan products or other services will be sent only where permitted by applicable law and any required consent or communication preferences.

You may request that we stop sending promotional communications. This will not necessarily stop service related messages that are required to respond to an active enquiry or complete a requested process.

O. Children's Privacy

Our loan assistance services are intended for individuals who are legally eligible to seek the relevant financial product. We do not knowingly collect children's personal information for independent loan enquiries.

If you believe a child has provided personal information to us inappropriately, please contact us so we can review the matter and take appropriate steps in accordance with applicable law.

P. Third Party Websites and Lending Partners

Our website or communications may contain links to websites operated by banks, NBFCs, or other third parties. These websites are not necessarily controlled by A.K Financial Services.

When you visit a third party website or submit information directly to a lender, that organisation's terms and privacy policy may apply. Please review them carefully before continuing.

Q. Changes to This Privacy Policy

We may update this Privacy Policy when our services, data handling practices, lending partner arrangements, or applicable legal requirements change.

The latest revision date will be shown at the beginning of this policy. We encourage you to review this page periodically to understand how your information is handled.

R. Applicable Law and Compliance

We aim to handle personal information in accordance with applicable Indian data protection and privacy laws, relevant regulatory requirements, and our contractual obligations with authorised lending partners.

The rights available to you and our obligations may depend on the law applicable to the particular processing activity. If you have a concern about how your personal information is handled, you may raise it through the contact details below.

S. Contact Us and Privacy Complaints

If you have questions about this Privacy Policy, want to request access or correction of your information, wish to withdraw consent where applicable, or want to raise a privacy complaint, please contact A.K Financial Services.

Company Name: A.K Financial Services

Email: info@akfinancialservices.com

Phone: +91 8882133743

Website: www.akfinancialservices.com

Address: D-166/487, 3rd Floor, Near Peera Garhi Metro Station, Paschim Vihar, New Delhi, Delhi 110087

We will review privacy related requests and complaints and respond within the timeframe required by applicable law. Additional information may be requested where needed to verify your identity or understand your concern.

By submitting information through our website or contacting us about a loan, you acknowledge that you have had the opportunity to read this Privacy Policy. Any consent required for specific processing activities will be obtained separately where applicable.